Academic Motivation

Even for an academic career provides our Master’s program in Marketing a solid basis.

There are not many quantitative marketers, they are in great demand, well paid both on the academic and the professional job market.

• The expectations for good scientific work constantly increase
• Good papers need a practically relevant problem, good theory and the tailor made mathematically based statistical model for empirical testing
• Self training has become difficult
• Practically relevant problems are disorganised, good theory is complex. Standard analytical tools fail to deliver adequate insights.
• Doctoral students not participating in a structural program are not longer admitted.