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| 1st year | foundational courses in advanced marketing theory, management, microeconomics, econometrics, math/stats camp |
| optional | preliminary exams for PhD program |
| 2nd year | research and professional courses in areas such as pricing, structural models and competition, customer equity management, Bayesian modeling in marketing, choice modeling in marketing, and strategic marketing; all students additionally attend selected courses offered by the management, the finance, and the economics faculty. |
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2nd year summer term |
Master thesis |
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3rd year/ 4th year |
Dr. rer. pol. / PhD |