Opinions

Here you will find real statements from real students of our master program. Get information out of first hand about the campus, the professors, the city of Frankfurt and the program.

Tim Kraemer (Research Assistant and Ph.D. Student)

“Working as a Research Assistant and Ph.D. Student for Professor Skiera, I attended a couple of classes offered by the Marketing-Master program. What I like particularly about the classes is that they combine strong analytical and quantitative methods with the intuition for marketing decisions, which goes beyond pure stats. Furthermore, the program offers a rich marketing environment with renown guest speakers from all around the world. Seen from a scientific perspective, I gained the skills to appropriately apply several statistical methods. From a more practical perspective, I learned to make better marketing decisions based on quantitative measures.” Profile

Hélène Moore (Area Sales Manager, SW Ontario, Bayer Pharmaceutical):

“After 11 years in the Canadian Corporate world, I have now started my doctorate with the Marketing department.

It has been so far a life-changing experience. I was apprehensive about my non-academic background but  to see how these highly competent professors are truly open to hear from anyone in a room makes it a real research department.

It has been inspiring to see such a fertile and open academic environment.”